Visual Rhetoric Analysis Essay Example | Topics and Well Written Essays - 750 words

Visual Rhetoric Analysis - Essay Example Today Hermà ¨s fashion house is an element of the upmarket, it means that it produces luxury goods and doesn’t connect itself with a mass market. Hermà ¨s clothes and leather goods are important elements in every celebrity’s wardrobe - silk Hermà ¨s scarves were worn by princesses and duchesses and leather bags became so popular among world’s beau monde, that some of the models were named after famous personalities (like Birkin bag after actress Jane Birkin or Kelly bag after Grace Kelly) and became iconic to every fashionista. This ad was made for Fall 2008 campaign for Hermà ¨s and it shows an Indian girl between two elephants, standing on the ground, covered with flowers. Girl wears white shirt and jacket, her pants and boots are also made in white tints. Outfit is chosen smartly because a model has dark skin and her whole look with such contrast appears to be quite good. Elephants pictured here are also wearing their â€Å"outfits† – their eyes are circled with ethnic symbols and their paws are coloured in orange and pink. In fact, the whole image is very harmonic in color combination – white element in the centre with two dark parts by the sides, that finally is matched with orange and pink on the ground. â€Å"Orange Hermà ¨s et Rose Indien† – that is the name of this advertisement, but a closer look to this phrase has to be made. Basically, Hermà ¨s chose India and elements of Indian culture in their ad, and it can be explained by the genuine beauty of authentic Indian cultural dominants – beautiful women, pleasant color matches, silent grace of elephants in the context of pure nature. But what was the aim of this ad? What audience does Hermà ¨s address to? Apparently, not to the people who inhabit India in its most parts. As was pointed out earlier, Hermà ¨s is a luxury brand, worn by celebrities, so, we can make an assumption that this ad is appealing to the feelings of rich people about beauty of